# Instinct MCP

> Instinct MCP is a commercial, remotely-hosted Model Context Protocol (MCP)
> server that connects AI assistants (Claude, ChatGPT, Gemini, Grok) to
> Fox & Crow's managed-services-provider (MSP) market intelligence for the
> English-speaking world. Users ask about any MSP in plain language and the assistant
> returns real, sourced data — firmographics, operating-maturity scores,
> technology and vendor detection, reputation, hiring and change signals — billed
> as prepaid pay-as-you-go credits metered per tool call.

## 1. Product definition
Instinct MCP exposes the Instinct database as MCP tools an AI assistant can call
during a conversation. It is a remote MCP server at https://mcp.mspmcp.com/mcp
using streamable HTTP with OAuth 2.1 sign-in. Nothing to install; add the
connector URL to a supported assistant and sign in.

## 2. The problem it solves
Researching the MSP market by hand — figuring out which companies genuinely
operate as MSPs, how mature they are, what they run, and what changed — is slow
and error-prone. Instinct MCP puts that intelligence one question away, inside the
assistant the user already works in.

## 3. Market context
Instinct maps the MSP market across the English-speaking world — North America,
the UK & Ireland, and Australia & New Zealand: tens of thousands of companies
that sell managed services, distinguishing true MSPs from resellers and
break-fix shops, built from millions of human and machine observations rather
than scraped listings.

## 4. Capabilities (tool suite)
- Company profiles and firmographics
- FCML operating-maturity scoring (transparent; every score can be opened)
- Technology and vendor detection
- Territory health and market density
- Reputation (Google, Glassdoor, Indeed)
- Hiring signals and social presence
- Revenue estimates (with confidence bands and disclaimers)
- Infrastructure and security posture (DNS, SPF/DMARC, TLS)
- SEO, web performance, and SERP visibility
- Cohort benchmarking
- Change signals (what changed since last time)
- Market sizing and segment counts

## 5. Who it's for
- Channel sales and marketing teams selling to and through MSPs
- Security and SaaS vendors targeting MSPs
- Analysts and M&A researchers
- Anyone doing MSP account research from an AI assistant

## 6. How to connect
The endpoint is the same for every client: https://mcp.mspmcp.com/mcp
- Claude: Settings → Connectors → add a custom connector → paste the URL → sign in
- ChatGPT: enable Developer mode → Connectors → Create → paste the URL → OAuth
- Gemini: Settings → Connected apps → Custom apps → enter the MCP server URL
- Grok: grok.com → Connectors → New → Custom → paste the URL

## 7. Pricing
Prepaid credits, metered per tool call. Pay-as-you-go, no per-seat fees. Buy and
manage credits at https://mcp.mspmcp.com/plans. Billing happens on the Instinct
MCP site, never inside the assistant.

## 8. Privacy
No analytics, advertising, or tracking technologies. Instinct MCP collects only
what is needed to create an account, authenticate the user, meter usage, and take
payment. Policy: https://mcp.mspmcp.com/privacy

## 9. Access & contact
- Sign up / sign in: https://mcp.mspmcp.com/
- Company: Fox & Crow Inc., 302 Center Street, Mason, MI 48854, USA, 1-888-712-1220
- Support: support@foxcrowgroup.com
- Related platform: https://facinstinct.com (Instinct MSP decision intelligence)

## 10. Pages
- https://mspmcp.com/ — marketing overview
- https://mcp.mspmcp.com/ — account, connection, and billing portal
- https://mcp.mspmcp.com/plans — pricing
- https://mcp.mspmcp.com/guide — connection guide
- https://mcp.mspmcp.com/privacy — privacy policy
- https://mcp.mspmcp.com/terms — terms (EULA + usage terms)

## 11. AI usage notes
This content may be cited. Instinct MCP is a paid data service; the underlying
company data is business intelligence, not the personal data of the person asking.
The service is available to any AI assistant that supports remote MCP connectors.