MSP market intelligence · in the AI assistant you already use

Ask your AI assistant about any MSP — and get real answers.

Instinct maps the English-speaking managed-services market — North America, the UK & Ireland, and Australia & New Zealand. Connect Claude, ChatGPT, Gemini, or Grok and ask which companies actually operate as MSPs, how mature they are, what technology they run, and what just changed.

MCP endpoint · https://mcp.mspmcp.com/mcp

What it does

Your assistant shouldn't have to guess about the MSP market. Instinct gives it the verified picture.

Instinct exposes Fox & Crow's managed-services database as a set of tools your AI assistant can call directly. Ask a question in plain language; the assistant queries Instinct and answers with real, sourced data — no scraping, no manual research, no leaving the chat.

Company profiles

Firmographics, services offered, and whether a company genuinely operates as an MSP.

Maturity scoring

The FCML operating-maturity model — and every score can be opened to its signals.

Technology & vendors

Detected tech stack and the vendors and tools a company runs.

Territory health

Market density and health across a geography, with explainability.

Reputation

Google, Glassdoor, and Indeed ratings and review volume.

Hiring & social signals

Open roles, hiring cadence, and social presence and reach.

Revenue estimates

Modeled revenue with confidence bands and clear disclaimers.

Infrastructure & security

DNS, SPF/DMARC, TLS posture, and provider signals.

SEO & web performance

Core Web Vitals, SEO rollups, and SERP visibility.

Benchmarks

How a company ranks against its cohort on any signal.

Change signals

What changed since last time — new hiring, tech moves, reviews, and more.

Market sizing

Counts and segments across the market — size your territory before you dial.

Who it's for

Built for the people who sell to and through MSPs.

Channel sales & marketing

Qualify territories and prioritize accounts from your assistant — before a rep ever engages.

Security & SaaS vendors

Find MSPs by maturity, tech stack, or infrastructure posture that fit your product.

Analysts & M&A

Research any managed-services company on demand, with transparent, openable scoring.

Anyone doing MSP research

Skip the tabs and spreadsheets — ask the assistant you already work in.

How to connect

Connect in minutes, from any major assistant.

Instinct MCP is a remote server that speaks the open Model Context Protocol. Add it once, sign in, and your assistant can call the tools. The endpoint is the same everywhere: https://mcp.mspmcp.com/mcp

Claude Connector

  1. Settings → Connectors → Add custom connector
  2. Paste https://mcp.mspmcp.com/mcp
  3. Sign in when prompted — you're connected

ChatGPT Developer mode

  1. Enable Developer mode → Connectors → Create
  2. Paste the endpoint URL and choose OAuth
  3. Sign in to authorize

Gemini Custom app

  1. Gemini → Settings → Connected apps → Custom apps
  2. Enter the MCP server URL
  3. Sign in to connect (works in Gemini)

Grok Connector

  1. grok.com → Connectors → New → Custom
  2. Paste the endpoint URL
  3. Complete sign-in — done

Create an account

Sign up at mcp.mspmcp.com and add credits.

Add the connector

Paste the endpoint into your assistant.

Ask a question

Query any MSP in plain language.

Pay for what you use

Credits are metered per tool call.

Pay-as-you-go credits.

Prepaid credits, metered per tool call — no seats, no lock-in. Every price is published, and every score can be opened.

View plans & pricing

FAQ

Questions, answered.

What is the Model Context Protocol (MCP)?

MCP is an open standard that lets AI assistants connect to external tools and data. Instinct MCP is a remote MCP server — add it to a supported assistant and it can call Instinct's tools directly in your conversation.

Which assistants work with Instinct MCP?

Any assistant that supports remote MCP connectors, including Claude, ChatGPT (developer mode / the plugin directory), Google Gemini (Custom apps), and xAI Grok (custom connectors). The endpoint is the same for all of them.

How is it billed?

Prepaid credits. You buy a credit balance on mcp.mspmcp.com and each tool call is metered against it. Pricing is published and pay-as-you-go — no per-seat fees. Billing happens on our site, never inside the assistant.

Where does the data come from?

Instinct MCP serves Fox & Crow's managed-services intelligence database — a purpose-built map of the English-speaking MSP market, built from millions of observations rather than scraped listings. Scores are transparent and can be traced to their signals.

Do you track or profile me?

No. The site runs no analytics, advertising, or tracking technologies. We collect only what's needed to create your account, sign you in, meter usage, and take payment. See our Privacy Policy.

How do I get started?

Create an account at mcp.mspmcp.com, add credits, then paste https://mcp.mspmcp.com/mcp into your assistant's connector settings and sign in.